On July 3, 2019, on the occasion of Nike's new ZoomX Vista Grind women's sneaker release, Moscow hosted a party with the brand's guests, sneaker culture experts, and bloggers.
Since the new model is marketed to women only, all the pleasant surprises were designed for the girls—the future owners of this colorful and trendy pair of sneakers.

Role: Lead Producer

• Fabrication Management
• Budget Management
• Client and Partnerships Liaison
• Concept and Ideation
• Design Deck Collaboration and Compilation
• Talent and Staff Management
• Vendor and Materials Sourcing
• Vendor Negotiation
• Vendor Management, including florists, AV, catering, security
• Creation of Key Production Documents
• Production Schedule, Staffing Plan, Floor-plan/Event Flow, Security Plan