Our agency team has developed a concept and fully implemented an off-site adventure test drive of Lexus cars in one of the most picturesque places in - Lake Baikal. Over the course of several weekends, the travel participants experienced all the delights of the Russian winter, tested the driving characteristics of Lexus GX, LX, RX, and NX cars on icy off-road, dined at the deepest point of the frozen lake, inspired by the incredible beauty of Baikal nature, visited sacred shamanic places, recharged their energy, and drifted on the icy surface with a professional pilot.
At the same time, all the time of the trip, guests and organizers of the Lexus Adventure Camp took care of the reserved nature of the region, leaving it intact.

Role: Group Manager (French media)
2020

• Group Management and Hospitality
• Logistics Management
• Budget Management
• Client and Partnerships Liaison
• Cross-functional Collaboration with Internal and External teams
• Vendor Sourcing and Negotiation