NIKE BACKYARD
NIKE pop-up space that existed for 3 years and hosted an enormous range of events.
We transformed an abandoned backyard into an urban paradise, that soon became a hub of activity. Here we hosted various monumental events, from FIFA game watching to exclusive NIKE events, including a meet and greet with Ronaldo, a workshop with Krink, a private ALYX party, Nike HQ meetings, music parties, dance contests, lectures, and film screenings.
Role: Lead Producer
2018-2020
- Fabrication Management
- AV Management
- Budget Management
- Client and Partnerships Liaison
- Concept and Ideation
- Design Deck Collaboration and Compilation
- Talent and Staff Management
- Vendor and Materials Sourcing
- Vendor Negotiation
- Creation of Key Production Documents
- Production Schedule, Staffing Plan, Floor-plan/Event Flow, Security Plan