NIKE BACKYARD
NIKE pop-up space that existed for 3 years and hosted an enormous range of events.
We transformed an abandoned backyard into an urban paradise, that soon became a hub of activity. Here we hosted various monumental events, from FIFA game watching to exclusive NIKE events, including a meet and greet with Ronaldo, a workshop with Krink, a private ALYX party, Nike HQ meetings, music parties, dance contests, lectures, and film screenings.

Role: Lead Producer
2018-2020

  • Fabrication Management
  • AV Management
  • Budget Management
  • Client and Partnerships Liaison
  • Concept and Ideation
  • Design Deck Collaboration and Compilation
  • Talent and Staff Management
  • Vendor and Materials Sourcing
  • Vendor Negotiation
  • Creation of Key Production Documents
  • Production Schedule, Staffing Plan, Floor-plan/Event Flow, Security Plan