Sports and music festival attracting over 8,500 participants, featuring line-ups with artists like Rudimental and Wu-Tang, and sports icons like Torah Bright and Candide Thovex. The festival’s partners included brands such as QUIKSILVER, VISA, AUDI, JBL, and L’Oréal.

Role: Music Program Director
2015-2022

• Artist Management and Hospitality
• Line-Up development (4 stages)
• Logistics Management
• Budget Management
• Client and Partnerships Liaison
• Cross-functional Collaboration with Internal and External teams
• Concept and Ideation
• Design Deck Collaboration and Compilation
• Staff Management
• Vendor Sourcing and Negotiation
• Creation of Key Production Documents
• Production Schedule, Staffing Plan, Event Flow